June 10, 1998 Contact Gaye Vandermyn (541) 346-3133 EUGENE--University of Oregon Provost John Moseley today announced the appointment of Thomas Dyke, arts and science associate dean, as vice provost for research, and marketing professor Marian Friestad as dean of the UO Graduate School. The interim appointments, effective July 1, divide responsibilities in the Office of the Provost formerly held by Steadman Upham, vice provost for research and graduate dean. Upham will leave the UO to assume the presidency of Claremont Graduate University on July 1. The appointments are expected to continue until a national search is held to fill the position vacated by Upham. "I am extremely pleased to have faculty members who are very experienced in each of these areas available to help us maintain our forward progress in research and graduate education. By dividing the position for the interim period, we provide time for these faculty members to continue to participate in their departments and their research activities." Dyke, who joined the UO chemistry faculty in 1974, helped found the Chemical Physics Institute and has served as its director and as head of the Department of Chemistry. He became associate dean of the College of Arts and Sciences in 1994. Dyke has published more than 50 research articles in his research focus on intermolecular forces from studies of the structure and properties of clusters of molecules held together by hydrogen bonds and van der Waals interactions. He received his undergraduate degree with honors from the College of Wooster in Ohio in 1966 and was awarded a Ph.D. in physical chemistry from Harvard University in 1972. He was named an Alfred P. Sloan Research Fellow for 1977-79 and a Fulbright Senior Scholar at Oxford University in 1984-85. Friestad joined the UO Department of Marketing in the Charles H. Lundquist College of Business in 1987, was named associate professor in 1994 and became director of the business college's doctoral program in 1997. For the past two years, she has chaired the university's Graduate Council and worked closely with Dean Upham. Friestad has published a number of papers and made conference presentations based on her research that has focused on memory for advertising, consumer response to emotion in advertising and during service encounters, and on persuasive techniques in marketing. She received her undergraduate degree with honors and her master's and doctoral degrees from the University of Wisconsin-Madison in 1981, 1984 and 1989, respectively. -30- #O-1308/Local