March 31, 1998 Contact Maureen Shine (541) 346-3145; e-mail mshine@oregon.uoregon.edu ADVISORY: Does the end justify the means for successful leaders? WHAT University of Oregon President Dave Frohnmayer will deliver the keynote address at the Eastern Oregon Forum. Frohnmayer will discuss the present state of morality and ethics in leadership, using the notorious political ideas of Niccolo Machiavelli to explore this subject. Frohnmayer will ask members of the audience to take a quiz entitled "How Machiavellian are you?" as part of the talk. The event is free to Forum members and is open to non-members for an $8 fee. The cost of dinner is $13.50-$15.95. WHEN 6:30-9 p.m. Wednesday, April 15 [Frohnmayer's talk is scheduled for approximately 7:30-8:15 p.m., followed by a question-and-answer session] WHERE Pendleton Convention Center, 1601 Westgate, Pendleton BACKGROUND What if history's most infamous political consultant were alive today and influencing the next U.S. presidential election? That's the question to be explored by UO President Dave Frohnmayer in his speech to the Eastern Oregon Forum, "Machiavelli and the Problem of Leadership." "Can you be a leader, without being unethical and immoral in your tactics?" Frohnmayer asks. "Or is leadership an inevitable way of losing one's soul?" Frohnmayer will explore these questions by looking at the political ideas of Niccolo Machiavelli, which after nearly five centuries exert influence and teach important lessons about politics today. Frohnmayer warns that Machiavelli's cynical advice is disturbingly modern--that leaders must deceive, but never appear deceptive; that they must strike enemies, and even allies, with early ferocity when it serves their advantage; and that conventional morality is not virtue, but is in fact a vice, if it does not advance their cause (although a `good' leader should be seen on CNN going to church). Frohnmayer is the 15th president of the University of Oregon, the state's 122-year- old center for liberal arts, science and professional studies. A former Oregon attorney general and state legislator, Frohnmayer assumed the UO presidency on July 1, 1994, and he believes it is possible to be an honest leader. -30- #A-4069/Special