May 8, 1997 Contact Pauline Austin (541) 346-3129 Editor's Note: Many of the panelists will ride bicycles to the event, providing an opportunity for visuals. Exhibits include a bicycle that folds up and fits into a suitcase. To arrange interviews or for more information, contact Carla Meeske, (541) 346-3310. WHAT: An industry forum on "Cycling in Oregon--Grassroots Business at a National Level," sponsored by the University of Oregon E-Sports Program WHEN: 10 a.m.-noon, Friday, May 9 WHERE: Room 128, Chiles Business Center, 925 E. 13th Ave. WHO: * Mark Jackson, owner, Jackson and Gibbens clothing manufacturer and retailer * Alan Scholz, partner and owner, Green Gear Cycling, bicycle manufacturer * Paul Nicholson, owner, Paul's Bicycle Way of Life * Scott Taylor, organizer, The Cascade Cream Puff 100 Mile Mountain Bike Race * Yuri Samer, independent journalist, Northwest editor for BIKE magazine * Tim Rutlidge, manager, Seattle Bike Supply and National Veteran Cyclocross champion * Carla Meeske, marketing instructor, UO Charles H. Lundquist College of Business, and forum organizer BACKGROUND: Oregon's share of the $5 billion U.S. bicycling industry is $50 million. Eugene is home to a $20 million bicycle manufacturing industry. The Cycling in Oregon forum will feature a panel of influential leaders in the local cycling industry who will focus on the issues and opportunities small innovative businesses face in a rapidly growing competitive environment. E-Sports is a joint venture between the James H. Warsaw Sports Marketing Center and the UO Lundquist Center for Entrepreneurship. The program involves UO students in the businesses of the sports they love. Students in the program organize seminars and symposia and invite speakers to address all aspects of the outdoor and individual sport businesses. -30- #A-6069/Local,SB/Lcl