RESEARCH CENTER HAS FINGER ON PULSE OF OREGONIANS

Nov. 3, 1997

Contact Ross West (541) 346-2060 Source Patricia Gwartney (541) 346-5007

OSRL homepage http://darkwing.uoregon.edu/~osrl/

EUGENE--Want to know how Oregonians feel about almost anything--from state-run gambling to the risk of the Earth being hit by an asteroid? The Oregon Survey Research Laboratory (OSRL) just might have the answer.

With nearly 60 part-time employees, OSRL is a powerful engine for gathering data, mostly through telephone and mail surveys. Entering its sixth year of operation, OSRL is nearing the 50,000 mark in completed survey interviews. Cumulative revenues from these projects will soon surpass the $1-million milestone.

"Research data that we collect is put to many uses. One important one is to provide decision makers with hard numbers that can be extremely helpful," says founding director Patricia Gwartney, a UO sociology professor. "For example, we gathered information for a UO researcher investigating public attitudes toward the issue of vote-by-mail. This information was presented to Oregon state legislators as they considered the issue."

The Oregon State System of Higher Education's decision to implement its new Master of Software Engineering (MSE) degree program was also influenced by OSRL research. An OSRL telephone survey revealed that 40 percent of Oregonians with college degrees are interested in taking a software engineering course; in addition, OSRL conducted focus groups with high tech executives to learn about the business community's perspective on the program.

In other OSRL research:

* A 1997 survey found that if the state were to hold an election on state-run gambling, 55 percent of Oregonians would vote against it.

* Preliminary results from the National Risk Survey, currently in progress at OSRL, show that just 15 percent of Americans think asteroids hitting Earth are a high or moderate risk to the public, compared to 45 percent who rate tap water as a high to moderate risk, 60 percent who feel that way about nuclear power plants and 80 percent who think second-hand cigarette smoke poses a high to moderate public risk.

* A survey conducted last year showed that 69 percent of Lane County adults approved of high school nurses giving condoms to students who request the contraceptive. Fifty-three percent of respondents believed that the nurse should not inform the parents about their teenager's request.

"OSRL was established with a seed grant from the University of Oregon in 1992," says Gwartney. "OSRL's central mission is to serve as a resource and intellectual home for faculty, staff and students involved in survey-related research. We also offer a complete range of services to non-academic clientele such as local, state and federal government agencies, other research organizations, and non-profit groups."

Organizations that have used the services of OSRL include the Oregon Department of Transportation, Oregon Economic Development Department, Oregon State System of Higher Education, the Federal Emergency Management Agency, Multnomah County and colleges throughout the state. In addition, many researchers at the University of Oregon use OSRL to gather databases of social and economic information.

A central element of OSRL is the data collecting facility. Here, a bank of up to 20 telephone stations allow trained interviewers to collect data using sophisticated computer-assisted telephone interview (CATI) equipment and software specially designed for OSRL. Interviewers are prompted by questions on computer screens and answers are automatically compiled. "Smart" software uses answers given earlier in the interview to tailor subsequent questions.

"In so many cases it is vital that decision makers know what people think about an issue, yet this information is difficult to obtain," Gwartney says. "OSRL has the resources and expertise to solve this problem."

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